LinkedIn is probably the most powerful social media marketing tool of the century and here are three main reasons
- LinkedIn operates the world’s largest professional network on the Internet with more than 313 million members in over 200 countries and territories.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- Sixty-seven percent of LinkedIn members are located outside of the United States.
- There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
- LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 94 of the Fortune 100 companies.
- There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.
I often help my friends make better use of LinkedIn as a networking and sales tool. To that end, here are six simple tips that you can implement to improve your LinkedIn profile.
1. First thing first: Should I be on LinkedIn?
What is your primary objective? In LinkedIn you can:
- Find a new job
- Recruit world talent
- Grow your professional network by connecting with co-workers and other contacts in related fields
- Get up to date information with industry specific discussion groups and resources
- Recruit partners
After you define your LinkedIn objectives you can start to plan your strategy and keep track of your accomplishments.
2. More Connections
Connections are the most important factor in LinkedIn. You should understand the importance of the people you choose to connect to. You have to decide if you want to connect only to people you know, people that work in related fields or everyone you can connect with.
There are benefits of having as many contacts as you can but be careful having professionals with negative reputations because this will reflect poorly in you and affect your goals.
3. Have a recent photo
Your LinkedIn photo should be as recent as possible and professional. Here are the format and size requirements for a LinkedIn profile picture:
- Must be smaller than 4MB
- Must be a JPG, GIF or PNG file
- Picture size should be between 200×200 to 500×500 (larger photos will be resized)
Don’t use a selfie, any fun picture or avatar as your photo because that will definitely affect your reputation. Leave those fun pictures for your profiles in other social media like Facebook, Twitter or Instagram. In LinkedIn the more professional your photo the more probability of success you have.
4. Fill out the Summary section
The Summary section of your profile is directly before the Experience section. Take advantage of this section and include a brief and professional biography paragraph of your background. Take into account that some people will only get to this part and if they are interested they will continue reading, if not, they will just move on to the next profile.
5. Seek Recommendations
Recommendations are valuable to prospects and hiring managers all the same. While it takes time to write a recommendation for anyone, doing so offers a much more complete glimpse into a person’s skill set.
6. LinkedIn Company Pages
LinkedIn’s company/brand pages are somewhat simple compared to their Facebook counterparts, they remain a under-utilised part of the site. Many companies created brand pages on LinkedIn years ago but never updated them.
Brand/Company pages in LinekdIn are used for two purposes. The first is to allow users lo link their profile to a company page and the second is for companies to have more online presence.
Every professional should not ignore the power of LinkedIn with it’s immense user base and more importantly that it is focused on professional content.
Hope this tips help you on your quest for a better professional profile on LinkedIn.