In the interior design game, it’s getting tougher to find new clients every day. As more interior designers graduate from college and enter the workforce, the competition becomes even greater. Taking advantage of every tool you can allows you to maintain a top position in your market. Your website is a highly influential marketing tool if you take the time to invest in better website design. After all, as a designer yourself, you can understand how much design can make a difference. Take the time to make sure your website is personalized, flows, and maintains the attention of those who visit it. This will allow you to present your business properly and convert more clients from visitors.
Personalize Your Website
As soon as people show up on your site, they should be able to recognize what it is you do. Make this plain by adding your logo, giving your homepage a title that announces you are an interior design company and include pictures of well-designed interiors at the top of the page. These elements will all provide visitors with the assurance that they’ve found what they’re looking for at first glance. It will encourage them to visit other parts of your site, or read the content you have on the main page.
Make Sure Your Website Flows
Everything on your website should draw people’s attention where you want it. The flow should bring their attention to your navigation bars or important information you want them to read. Highlighting these items allows you to clearly display important parts of each page. There are interior design web templates you can use to make sure you’re getting the right look and flow for your website. These can be tweaked to create just the kind of look you’re going for. After setting up your site, leave, come back to it, and look at it again to see what you notice first. If you’re not seeing what you want your visitors to see, chances are they won’t either. Take the time to make these changes so your site will have the right appearance and get the results you desire.
Captivate Your Audience
If droves of people are leaving your site just as fast as they arrive, you’re not going to pick up any new accounts. Make sure you have content on your site people actually want to read. Tell them something they don’t know about your company or the industry. Give them a reason to stick around and check out the other parts of your site. The more you captivate your audience, the longer they will spend with on your site. The longer people spend on your website, the more likely it is you’ll have a new client in short order. If you worry about your ability to create content that will captivate, you can always hire professional writers to do it for you. The small cost you pay will result in big returns.