There have been debates going back and forth about whether joining Google+ is worth the time of effort of business owners. If you don’t use Google+ correctly, then there is really no reason to go on it. At the same time, the same can be said of almost any Internet marketing platform. Google+ has some distinct advantages that you won’t find on Twitter, Facebook or any of the other big social networks.
One of the big strengths of Google+ is that you can add an author photo near your search results. You have probably seen this, but have you recently used Google and saw someone’s face near a link? This person has a Google+ profile, and has established themselves as the author.
This adds credibility to your links and posts because it stands out from the rest of the crowd. Not only that, but it makes it easier for people to link to and follow your Google+ profile. You also get to show people that you are the author of many different articles.
For example, you have probably read many articles online, but you probably haven’t paid attention to who the writer was. People instinctively remember unique images better than names. This means that the person will instantly recognize you as a likable author, and he or she will be more likely to read your future posts.
Google Places is perhaps one of the most popular ways that people find businesses, but they probably don’t recognize it. Have you ever searched for a local business and found that business right at the top of Google with a map? If not, then try it out right now. Google will list many of the top businesses near your location.
Being part of Google Places is amazing for your business. This allows you to instantly bypass all of the other links because you end up right on top of Google. This will only work if you properly optimize your profile, but it can really help your business get more customers.
If you don’t have a physical business, or if you want to increase your SEO for other keywords, then Google+ can also be beneficial. Many people who have Google+ profiles have found that they are appearing higher in the search engines without doing any extra work. This is because Google has added Google+ into their SEO algorithm. If getting better results and more traffic sounds like something you need, then Google+ will help your small business.
Effective Article Marketing
Article marketing is one of the best ways to improve your SEO and to gain recognition among readers and search engines. While it is effective, many people have noticed that article marketing isn’t quite as powerful anymore because there are thousands of similar articles being posted each and everyday. You need a way to separate yourself from the rest of the pack, and you need Google to pay attention to you.
Google+’s author status and improved SEO means that your article marketing efforts will go even better. You need to keep marketing your business, and having a Google+ profile will help improve your article marketing effectiveness.
This aspect of Google+ isn’t going to help with marketing, but it is going to help your small business. Google Hangouts is a live video chat that allows you to speak with your friends, coworkers or potential clients. Not only can you speak with people, but you can easily share documents and screen shots by just pushing a button.
This allows you and coworkers to work on strategies if you are not face-to-face with them, and you can close sales by speaking directly with clients over the Internet. This is effectively a free collaboration program that any small business can effectively use to increase sales or boost cooperation between employees.
Google+ has a lot to offer small businesses. While it may not have the numbers that Facebook and Twitter have, it does have many distinct advantages because it is tied with the number one search engine in the world. If you want to improve your online marketing, increase reader recognition, have effective collaboration software and improve your SEO, then you need to join Google+ today.