A question that gets asked a lot by Real Estate agents is whether or not they even need their own blog anymore? Many people are under the misconception that having a Facebook fan page means that you don’t need your own website anymore. While I can understand the desire to not own a website, seeing as how running a website costs money; however, let’s look at a few things that will make you love and appreciate your blog and fan pages equally despite the difference in cost.
Check Your Analytics
One of the biggest mistakes that Real Estate professionals do is not checking their analytics from their Real Estate blog. It’s very easy to see how many fans your Facebook page has, and it’s easy to get captivated by just how many fans you have, but it’s important to not let this cloud your judgment. Fans aren’t your clientele, no matter how much we want them to be. You need to drill down and look at the “active monthly users” on the Facebook insights page. This will tell you just how many people where actively visiting your fan page and reading your content, these people might be interested in the services you have to offer.
Now, on the other hand, for your blog you will need to install tracking software so that you can see just how many visitors you are getting. The best way to track visitors on your pages is by using Google Analytics. Google Analytics allows you to see where all your visitors are coming from, and how long they stayed on your site. With this information, you will be able to see just how big of a difference there is in traffic. Odds are that your blog is bringing in at least double the traffic that your Facebook fan page is and if it isn’t you need to work on your blog more. People should be able to find your Real Estate blog in the search engines, unlike your Facebook page, and this will bring you a lot of new clients.
Target Your Audience
Facebook continues to get more and more regular users on a daily basis, but this doesn’t mean that Facebook is where your target market is located. Less than half of all regular internet surfers are on Facebook, so ignoring a potential of half your customer base could be extremely detrimental to your business. While Facebook does have an astonishing number of users, most of which are easily engaged by things posted on Facebook so they are easier to target, you are doing yourself a disservice by only using Facebook to market your Real Estate services.
Another very convincing reason is that the average Facebook user is under 25 years old, which is not the average age of people who are ready to purchase a house and settle down. Maybe within a few years this number will rise a little bit, and Facebook will be the best tool for Real Estate marketing, but for now the average user is too young. So use Facebook for what it’s good at, a supplement to get readers engaged and attract more potential clients to your blog.
Blog VS Facebook Debate
Facebook allows you to share photos, videos, links and even blog posts to millions of people online. This makes Facebook a very powerful marketing tool; however, you need to know that it pales in comparison to having your very own blog. First of all, having your own blog establishes you as a reputable Real Estate agent and gives your name credibility. Secondly, it allows you to get laser targeted visitors with SEO.
So, while replacing your blog with a Facebook fan page isn’t advised, it’s an excellent supplement. They both have strengths and weaknesses; using them to both benefit you is always the best course of action. Just remember to give them both love and attention, don’t only update your Facebook fan page or blog, they both should see regular updates.