Should A Small Business Create A Google+ Business Page?


When it comes to social media, many small business owners simply have one thing to say: show me the money.

In other words, show me exactly how utilizing social media can affect my bottom line and push it in a positive direction. If it’s not capable of doing that, then maybe my small business doesn’t belong on social media.


The question of whether or not a small business should bother creating a Google+ page is a complicated one, but it has a simple answer: yes. It’s not always easy convincing small business owners that this is the case, however, which is why it’s worth explaining ourselves.

Weighing the Plusses – and the Minuses

First, let’s take a look at the potential benefits of creating a Google+ page:

  • It’s easy to set up, taking no more than at most 15-30 minutes of your day – and it only requires that you do this once
  • It could positively affect your search engine results
  • Having a Google+ account could help you find clients that you didn’t know existed, and help clients find you

Admittedly, some of these benefits are hypotheticals – signing up to Google+ is not a guarantee of positive results. But when you look at the drawbacks to signing up to Google+, you might change your mind about the entire endeavor:

  • Spending a few minutes of your time

That’s about it. Sure, you could argue that even wasting a few minutes in your busy day for something like Google+ is not the investment you need to be making right now. Time is money, you say. But when you consider that your Google+ page will stick around long after you create it, there’s a good chance you’ll see the logic in a one-time investment of a minimal amount of time.

And what about those benefits? What can Google+ bring you? Wealth and overnight fame? Likely not, but Google+ can help you further expand your web presence; this is important in 2012 whether or not you want to admit it.

Getting Your Name Out There

You might not want to hear this, but much of what you get out of Google+ will depend on what you’re willing to put into it. The world of social media often works that way; in fact, that’s simply the name of the game in the small business environment. You have to work to reap rewards, and expand your knowledge to stay cutting edge.

How are you ever going to do that if you can’t embrace something as simple as Google+? Chances are that any stubborn ideas you have about social media come from a more deep-seated idea of how your business should look. But if you’re interested in modern profitability and word-of-mouth, social media is where to be. And considering the power Google might have in influencing which clients find your business, it’s time to get on board the train. Take a few minutes simply to create a Google+ presence and you may find you even enjoy it.

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