Podcasting is the most powerful way to build your brand because it helps to provide backlinks, drive traffic, and enable you to sell more of your products and services.
While some internet marketers have discovered the benefits of podcasting, others have become overwhelmed by the amount of misinformation available online. Let’s take a look at some of the most common myths.
Most people can’t conduct interviews well.
Is it anxiety-producing to perform your first podcast interview? Absolutely. But is it impossible? Absolutely not.
Arlene Martell, the co-host of Affiliate Buzz with her husband James, developed a podcast for her cause- educating the public about alternative treatments for epilepsy. She was very nervous conducting her first interview, so she chose to interview a friend and foundation colleague, Laura, because it made her feel less anxious.
Arlene also knew that being prepared would make all the difference. So she created a list of 6-10 questions which she shared with Laura before the interview so that both of them would know what to expect in the interview. By the third interview she was interviewing Jim Abrahams, a Hollywood producer and expert on the ketogenic diet- a diet to prevent epilepsy symptoms.
You must be a tech expert to do your own podcast.
Nothing could be further from the truth. All you need is a few basic services and the podcast process can run smoothly.
- A conference call service that will record your podcast, like Accuconference.com.
- An editing program to correct any mistakes, like Audacity.com
- A WordPress plugin like Blubrry that will publish your podcast to your blog.
Blubrry is an excellent plugin choice for WordPress blogs- which are so easy to set up and get started. Additionally,there are so many other plugins that you can add to help you make your site look professional, and most of them are absolutely free. There is even a WordPress plugin to build an email list. The benefits of a WordPress blog are endless.
Putting on a podcast takes a lot of time.
It doesn’t have to. You may find that you have the content for a weekly, biweekly, or monthly podcast or you may decide to go an entirely different route. Arlene felt she wanted a set of 6 podcasts that would provide a solid core of information for her listeners. She always has the chance to update the content with more podcasts but her subject matter doesn’t require a regularly scheduled podcast.
As long as you have a minimum of 2 podcasts when you submit content to podcast directories, you are fine. “The 2 podcast minimum is required to weed out people who aren’t serious about podcasting and quit after one episode,” says James.
You don’t even have to have a long podcast. There are some sites that have a daily podcast that is only 2-3 minutes long. It really is up to you to decide how much time you want to devote to podcasting. Arlene explains that the most important thing is to not overwhelm yourself by planning too many podcasts when you know it will be too difficult to follow through.
No one important will be interested in being interviewed during a small podcast.
You already know Arlene interviewed a Hollywood producer about the ketogenic diet. Arlene didn’t know Jim Abrahams when she saw the Dateline report on television about the work he did educating people about the diet. But the report inspired her to get her own son started on the diet- which led to the elimination of all of his seizures. Arlene knew she wanted to interview Abrahams because his story had such a positive effect on her son’s life. But she was completely shocked when Abrahams answered her email and happily agreed to an interview.
Podcasting is a waste of time.
Don’t say that to Arlene. After creating her podcast series she received emails from parents who told her she had changed their entire lives by sharing her story about alternative treatments for epilepsy. One mother of a 2 year-old with epilepsy told Arlene that because of the diet, “her son said ‘Mommy’ for the first time.” There is no possible way to measure that kind of impact.