When it comes to the battle of online shopping vs offline shopping, both seem to put up a good fight because each has its own benefits and drawbacks. A higher percentage of consumers, i.e. 55% to be precise prefer to shop for their needs online instead of in brick-and-mortar stores. However, a whopping 64% of such shoppers conduct their research online or read reviews before they make their purchase offline. In comparison to men, women are more prone to researching online before they shop offline. Surprisingly 90% of the customers didn’t interact with any of the fashion retailer’s accounts on social networking sites or mobile sites. 51% of the consumers do not prefer online shopping because they aren’t fans of the waiting game before their order arrives. On the other hand, 42% of the consumers choose to go online in order to browse through a vast collection of clothes. According to Caltech, consumers wouldn’t mind paying 50% more money for products which they can touch, try and see. And consumers buying online pay about 33% more.
Source: Grazia fashion magazine