Mistakes Your Local Business May Be Making on Twitter – Part 2

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I recently shared with you three mistakes your local business may be making on Twitter. In this article, I’m going to share three more mistakes your business should watch out for as it is tweeting. If you’re seeking more information after reading this article, check out the article focused on how Marketer’s are failing on Twitter recent posted on Mashable. Some of the highlights emphasizing what marketers are doing wrong are summarized below.

Number one, your local business is sending too many tweets. We all know there is too much of a good thing, and tweets fall in this category. If you spend much time on Twitter, you’ve probably seen folks who send out a seemingly endless stream of tweets. What’s your reaction to this information overload? You tune it out. You obviously don’t want your followers or potential customers to do this, so be mindful of how frequently you’re tweeting and whether you’re sharing unique information. The Mashable article gave insight into the optimal number of tweets based on their study and the magic number is four tweets per day. As I discussed in part one of this two part series, local businesses should in general aim to tweet between 8am and 7pm to get optimal reader engagement.

Number two, your tweets lack important characteristics . With only 140 characters to work with, it may seem hard to believe, but according to the recent study, tweets with fewer than 100 characters are most successful at driving engagement. One way to accomplish sharing helpful information in short tweets is by including a link. Further, the inclusion of links is also shown to drive engagement with tweets. Is your local business currently using this process? Do you tend to provide short teasers of information with links to a larger article? This approach is a great way to get people to your website or blog. Once you have them there and have imparted some useful information, it is easier to engage them in purchasing a product. Therefore, Twitter becomes less of a sales vehicle for your local business, but more of a way to drive people to your website for interaction and sales after that point.

Number three, your local business doesn’t incorporate branding hashtags. Hashtags are a vital, but often overlooked part of a good tweet. Hashtags make it easier for your content to be found by searchers.  It also makes it easier for people to connect with your brand. If you haven’t already identified two to three hashtags to represent your product and brand, it is a vital step to take today. Once you’ve identified these hashtags, include them in your bio and as many of your daily tweets as possible. It’s important to remember, however, to use them when it makes sense and not just to include them. Doing so can dilute their impact and make you look spammy.

Use these tips to start using Twitter effectively for your business today!

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