Contrary to what some may believe, it is possible to promote your web site for free. When you are a small business with a small budget, it’s good to know that you don’t necessarily have to spend beyond your budget to be able to compete in the online marketplace.
One big misconception is that free means fast. Of course, once your site has been completed, you want to get it out there as fast as possible, and using free methods may appear to be the best way to do that. But the truth is that no advertising method will get you sustainable results overnight. You may receive a few visitors quickly as a result of some free advertising methods, but it’s unlikely that momentum will last.
You will have to invest some time into some of the free advertising methods suggested below. But investing the time now will make it well worth your while in the future when you have a steady stream of regular traffic flowing to your home on the web.
The importance of relationships where it comes to business is obvious. Without credibility and the trust which follows, you are not likely to secure long-term business with any customer. Building relationships with your potential customers is crucial, and it can be done in a number of ways online.
Developing a newsletter that lets your existing customers know what’s happening with your business will tell them that you haven’t forgotten about them, which can deepen their loyalty. It may take some time to figure out if this is something your customers want, but if they do, it can be a golden opportunity to keep them talking about your business.
Creating a blog is one of many ways to establish yourself as an expert in your field. But in order for it to be successful, it must include quality content. Quality content is anything that can educate your visitors about their businesses in some way. A blog created on your own domain that contains quality content can actually serve to increase the rankings for your entire site. If you create a blog on a third-party site, linking to it once in awhile will also help.
The Social Side
Social media can be a great way to keep the buzz going about your site. But there’s much more out there besides Facebook and Twitter. There are many business owners on sites like LinkedIn, and if your business services the B2B community, it could result in new customers. By linking one social media site with another, and including a link to your web site in the profile of each, you can have potential visitors coming from several online directions.
But it’s not enough to simply create an account at more than one site, set up your profile with links and then walk away. You’ll have to either start or participate in more than one conversation. Once you’ve become a regular contributor to a few key discussions, people will know you’re more than a fly-by-nighter, and this increased confidence could lead them to you.
Perfect Your Think Piece
Writing articles can be another great way to establish your expertise and get your foot in the virtual business door. There are several sites which allow you to write and upload your articles for free. Other marketers who come to these sites looking for advice may read your article, and then contact you for permission to reprint it. Should this happen with several marketers or several of your articles, congratulations – you will likely go viral, and the visitors to your site will increase. But just as with social media, it’s not enough to create something and throw it out there; well-thought-out articles that ignite discussion as they teach others are the types of articles that get the kind of long-term, quality attention that a web site needs to remain profitable.