Thanks to the power of the Internet, many professionals and companies are turning to webinars as a way to share their expertise with others without the need for travel and expensive conferences. Webinars are short video conferences that involve a key speaker and an audience. The key speaker will share their knowledge on a certain topic, and participants have the ability to ask questions at the end of the webinar as well as receive PDFs or white papers from the event.
As long as you have knowledge to share on a topic, you can easily create a webinar. And depending on the demand for your information, you could charge a fee for your webinar, and you can increase your revenue with this tactic.
But you can’t simply throw something together and call it a webinar. There are certain tactics you need to use in order to make your webinar effective. With the popularity of webinars, it’s important that you not only create yours to stand out from the crowd, but that you also provide such a wonderful experience that your participants are eager to join more of your webinars.
So if you want to learn how to host a webinar like a rockstar, the following tips will help.
Some webinar hosts make the mistake in thinking that since an individual signed up for their webinar, they’re interested and eager in the topic, but this isn’t always true. Some companies force their employees to participate in webinars as a way to increase their knowledge and educate them on new facets and tactics. It’s possible that the person who is signed up for your webinar has no interest, and instead of allowing them to continue feeling disdain for your webinar, you need to entertain them. This way, they’ll be happy to participate in your webinar, and they’ll actually take something away from it.
In order to be entertaining, you need to be engaging. If you are monotonous, your participants will bail. If you constantly self promote, your participants will bail. If you simply read the slides and don’t provide additional information, your participants will bail. If your participants bail, then you won’t have a successful webinar.
Keep it focused
Some people make the mistake of filling their webinars with information that really don’t add any value to the topic. Are you throwing a chart in there that doesn’t make sense? Remove it. Are you adding pictures of your credentials? Remove them. The people attending your webinar want to hear what you have to say, not learn every detail about your life.
Start with a bang
Everyone’s time is valuable. If your webinar is not captivating your audience’s attention within the first few minutes, they’re not going to stick around. Make sure that you quickly get to the point, and that you start off with the most interesting point you need to make. When you can “wow” your audience from the beginning, you’ll have a better chance of getting them to stick around and come back for more.
Use the right person
If you’re the CEO of your business, you may feel as if you should be the one leading the webinar, but if you’re not outgoing or entertaining, it’s not the best idea. People are attending your webinar because they’re interested in the topic and they deserve to receive this information in an engaging and entertaining way. If someone else in your company can be more entertaining with the presentation of the material, then allow them to host. It will be more beneficial to your business overall.
If you have valuable information to share with an audience, you should consider hosting a webinar. They’re a great way to get your business name out in front of a large audience, and they can provide information to individuals who can greatly benefit from what you have to say.