As you may imagine, choosing the best digital menu boards for restaurants is no walk in the park. You need to put some thought into it. You need to consider the software you will use, the durability of the TV and how good it looks among other things. Therefore, you’re not just looking for a brand name; you’re looking for specific features that will make your digital menu a success.
Here are a few features you need to consider when choosing a TV:
1. Display type: Plasma versus LCD versus LED
LCD and LED TVs are more or less the same except for their backlighting; LCD TVs make use of cathode fluorescent light bulbs while LED TVs make use of light emitting diodes.
So which one do you go for?
LED displays arethe better choice. Not only are they thinner and lighter than their CFL-lit counterparts, but they generate less heat and use less power. On the other hand, LCD TVs might cost slightly less. In case you already have LCD screens and can get a good deal, upgrading to LED may not be necessary.
Stay away from plasma screens. While they may offer high quality images and deep black levels for the video enthusiasts, they are prone to “screen burn,” which happens when a static image displayed for an extended period leaves residual impressions on the screen. Plasma screens are also fragile, expensive and heavy.
The designation “HD” is used liberally by manufacturers to describe screen resolutions anywhere between 1024 x 768 and 3840 x 2160. “1080p” and “720p” ratings, in fact, point to a TV’s ability to playback broadcast content type. These names can, however, be used to describe a screens physical resolution, i.e.
• 4K – 3840 x 2160 resolution
• 1080p — 1920 x 1080 – 1920 x 1200 resolution
• 720p: 1024 x 768 resolution to 1366×768 resolution
720p display is fine for displaying broadcast content. However, for digital menu boards, you need to use higher resolution display that shows more content. While it may cost you a bit more, 1080p display is a good investment because the “true HD” display gives you the advantage of displaying more content on your digital menu board.
3. Refresh rate
Refresh rate refers to the speed with which your screen re-draws data to the display. 30Hz to 240Hz is the typical range for modern screens, with the standard being about 60Hz. A 60Hz display can produce 60 unique images every second. High refresh rates ensures seamless playback of content, including sports and other high speed content.
A standard 60Hz refresh rate is fine for a digital menu boards, even if you are displaying videos. So you don’t really need to worry much about this screen specification.
4. Number of screens
A typical restaurant uses two or three display menu boards. When deciding on how many screens you need for your restaurant, consider how much space you have, the amount of content you need to display and, of course, your budget for digital menu boards.
The writer is a marketing consultant working for a leading digital displays provider. Get more insights on the best digital menu boards for restaurants by clicking the link.