With online talk shows taking the internet by storm, it seems they’re a great way of getting your voice heard and building a solid online persona. Not only are they excellent for generating a booming reputation, they’ve become a forum for discussion that allows public opinions to fit into your subjective format, putting you slap bang in the public eye.
But what does it take to be successful? With so many outlets for building your own show, it seems like it’s a simple endeavor that anyone could stumble upon creating. Yes, it is simple to get going. No, it’s not easy to be successful.
Like most projects, an internet talk show takes hard work and dedication to be successful. If you’re putting your reputation on the line, you need to ensure that it’s for a good cause, and if you’re not ready for the challenge and you don’t have the time to put into it, it’s not worth getting your hands dirty in the first place.
So what advice can we give you help you on your way?
1. Be Consistent
When you’re building an internet talk show, you’re providing an audience with a service you want them to become accustomed to. Listeners come to your show because they know what they’re getting out of it and they want you to feed them that information.
If you want a regular audience to follow your progress, become fans of your work and help spread your message virally, you need to be consistent.
This works on two levels.
Firstly, you need to be consistent as a person. If the tone of your talk show is serious and formal, don’t produce comedic pieces or mix in ‘silly’ or ‘fun’ games. Make sure you keep to a rigid schedule of information with serious interviews and professional, well-researched knowledge. Your audience aren’t coming to you to hear a series of ‘knock knock’ jokes or celebrity gossip, so make sure you follow the same format.
Secondly, you need to make sure your schedule is reliable. If you plan to release a show once a week, make sure it is broadcasted on time and on the right date. Your target audience will be expecting the arrival of your show and if it doesn’t appear when you say it will, not only will your listeners think you’re disorganized, they’ll eventually get bored with waiting and forget about you all together. With such a quick turnaround of new information and a whole host of already successful shows, if you can’t provide the promise you’ve guaranteed, listeners will find it elsewhere to your detriment.
2. Connect With Your Audience
Unlike web content or online articles, a talk show breaks down the barriers between information provider and consumer. A talk show is there to create a more casual environment where your listeners feel part of what you’re trying to get across. Whilst broadcasting a show, you want your audience to feel as though they’re in the room with you, as if they’re a silent party to your discussion.
This means, you need to ensure you don’t have private jokes, stray too far from the conversation topic or speak in technical jargon that isolates the less well-knowledgeable listeners. If you’re talking about, don’t entertain conversations that get into deep-rooted software; keep it light and easy to follow.
Equally, you need to give a part of yourself to the show. By interspersing your pieces with personal anecdotes and stories from your own life, you give your listeners an insight as to who you are as a person. By connecting with the audience on a personal level, you’re more likely to engage, build a sense of community and trust, and invite listeners to both question you and come back for more, as they feel like you’re a distant friend they can rely on.
3. Share the Spotlight
Although the show may be yours, you’re just the host. The purpose of presenting your show is not to entertain yourself but to engage, educate and inform an audience of like-minded people. With this in mind, if you act like a ‘know-it-all’ and demand 100% of the attention all of the time, listeners will feel disengaged and not likely to listen to you. No-one likes a bigot.
However, by inviting guests on to the show to hear their opinion, taking listener calls and reading out stories from the audience, you’ll touch the hearts of people listening. With one hand in the crowd at all times, listeners will feel like you care about your audience and value their opinions as well as the opinions of others. It makes them feel as though they’re learning alongside you, not being lectured to. After all, patronizing people only makes them feel stupid.
4. Be Passionate
This may be the crux of a great talk show. If you sound bored by your topic, your listeners are bound to be bored too. By reeling off monotonous facts, you’re more likely to sound like you 8th grade history teacher than someone your audience want to get to know.
No matter what the topic is, your want listeners to feel like it’s the most important thing in the world to you. In order to persuade people to listen, just make it sound like it’s worth listening to, otherwise people tune out and your chance of becoming a well known personality plummet to zero.