Small businesses need to be very creative with their marketing strategies. These companies usually don’t have the manpower, resources or budget to compete with larger brands, but they still need to create a great campaign that will help generate business.
One of the best and most cost effective campaigns that a small business can employ is the use of mobile marketing.
Most small businesses are afraid to use mobile marketing because they’re under the impression that it’s expensive and that their possibilities with the tactic are limited. But mobile marketing is not an expensive tactic, and there are actually plenty of ways that small businesses can utilize the strategy for success.
Most consumers today are using their mobile devices to access information, so if your website is not optimized to be viewed on a smartphone or tablet, you’re going to lose a large amount of business. Optimizing your website for mobile is the first thing you need to do to have a successful mobile campaign. Even if this is the only mobile tactic that you employ, it will be extremely beneficial to allow your current and potential to find your website when they’re on the go.
You also have the option of setting up a mobile website that allows customers to purchase your products direct. For example, eBay has a mobile site that allows web visitors to bid and/or purchase items directly from their mobile device. If you have a product to sell, you can also create one of these mobile sites to make purchasing easier on your customers.
SMS and Text Message Campaigns
After optimizing your site for mobile, you need to also look into an SMS or text message campaign. This is a great way to reach your customers and send your message directly to them.
You will need to set up an opt in feature, most likely on your website. This will allow you to collect the phone numbers of customers who want to receive your messages via text message.
If you want to use this tactic, you also need to make sure that you’re using the strategy correctly. Do not spam your customers with unnecessary messages, as it will just force them to opt out. Plus, if you start spamming, you will find yourself blacklisted by the phone provider.
Most companies never think of apps as a marketing strategy, but they are. Though there are already millions of apps out there, having an app of your own can be a great way to engage your audience and get them interested in your company. Think of an app that would be beneficial to your customers, and start from there. You can always start out small and add in additional features as your number of users begins to grow.
If creating your own app seems impossible at the moment, you can always piggyback off of companies that already have their own apps. For example, since Facebook, Twitter and other social networks already have their own apps, make sure that your company is on social media so that you can reach your audience via mobile without having to do any work.
Having a mobile presence is a great way to reach a large audience in a cost effective manner, and it’s something that small businesses need to utilize. Make sure that your site is optimized for mobile, enlist the help of SMS or text messages, and either create your own app or piggyback off those that already exist. When you use mobile marketing, you’ll reach a large audience without breaking the bank, and that’s extremely important for every small business.